TikTok vs Instagram Reels vs YouTube Shorts: Where Should You Invest Your Video Marketing Budget in 2026?
TikTok vs Instagram Reels vs YouTube Shorts: Where Should You Invest Your Video Marketing Budget in 2026? TL;DR Short-form video isn’t optional anymore—it’s the battleground where brands win or lose attention in 2026. TikTok still delivers unmatched organic reach (5x better than competitors), YouTube Shorts drives the best long-term views and subscriber growth, and Instagram Reels converts viewers to customers most effectively. But there’s a plot twist: LinkedIn Video is quietly crushing all three for B2B lead generation with 3x the engagement. With TikTok ban uncertainty already reshaping budgets and 40% of TikTok spend moving to Shorts and Reels, choosing the right platform mix has never been more critical. ...