Is Anyone Actually Measuring AI Search Traffic? Here's What Marketers Are Discovering
Is Anyone Actually Measuring AI Search Traffic? Here’s What Marketers Are Discovering TL;DR Generative AI search tools like ChatGPT are sending traffic to websites, but most marketers don’t yet have a reliable way to measure it. A Reddit discussion in r/content_marketing surfaced real frustration around this gap — standard analytics tools weren’t built for this world. The community is piecing together workarounds using Google Analytics, Cloudflare Workers, and referral tracking, but there’s no clean, unified solution yet. If you’re publishing content online, this is a blind spot you probably can’t afford to ignore much longer. ...