Topical Authority in the Age of AI: Is It Getting Easier or Are We All Just Fooling Ourselves?
Topical Authority in the Age of AI: Is It Getting Easier or Are We All Just Fooling Ourselves? TL;DR The question of whether AI makes topical authority easier or harder is actively dividing the digital marketing community. A recent discussion in r/digital_marketing surfaced this exact tension — and it’s messier than most AI hype cycles suggest. Building genuine topical authority was never just about volume, and AI hasn’t changed that fundamental truth. What it has changed is the noise floor, which may actually make real expertise harder to signal. ...