Seo-Strategie

Google’s AI Overviews Are Killing SEO Traffic—Here’s Your Survival Guide TL;DR Google’s AI-powered Search Generative Experience (SGE)—now called AI Overviews—is causing organic traffic drops of 25-40% across informational content sites. Meanwhile, competitors like Perplexity AI (growing 40% monthly) and OpenAI’s SearchGPT are fragmenting search traffic even further. The good news? Sites that get cited in AI Overviews are seeing 2x more clicks than traditional #1 rankings. The SEO playbook isn’t dead—it’s evolving toward citation optimization, original research, and high-intent content that AI can’t summarize away. ...

Your SEO KPIs Are Failing Your Business (And How To Fix Them) TL;DR Most businesses are tracking the wrong SEO metrics. Research shows 67% of companies still use ranking position as their primary KPI, despite zero proven correlation between rankings and revenue. The industry consensus is clear: vanity metrics like traffic volume and keyword positions don’t pay the bills. Instead, you need to focus on organic revenue, customer acquisition cost from search, and conversion rates. The good news? You can implement this measurement framework using mostly free tools. ...