Search Console's Block Flattening for AI Overviews: Why Position Is the Wrong Metric
Search Console’s Block Flattening for AI Overviews: Why Position Is the Wrong Metric TL;DR Search Engine Journal contributor Taylor Dan (@TaylorDanRW) reports that Search Console uses “block flattening” for AI Overviews (AIOs). Block flattening can make weak AI Overview visibility look like a top ranking in your data. The article’s advice is to stop treating reported position as proof of success and to measure visits and conversions instead. If you report on AIO performance using position, this is worth a closer look. ...