When Your Leads Tank to Zero: What B2B Marketers Actually Did in 2026
When Your Leads Tank to Zero: What B2B Marketers Actually Did in 2026 TL;DR Traditional B2B lead generation is experiencing a massive collapse in early 2026, with marketers reporting near-zero lead flow from previously reliable channels. The culprit? A perfect storm of Google’s Search Generative Experience (SGE), cookie deprecation, and iOS privacy changes. The solution isn’t more gated content or aggressive cold outreach—it’s a fundamental shift toward first-party data, community building, and intent-driven personalization. Companies switching from traditional tools to AI-powered platforms like Apollo.io are seeing 70% cost reductions and 3-6x improvements in reply rates. ...