https://vikomarketing.com/en/tags/perplexity/ Recent content in Perplexity on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Wed, 18 Mar 2026 08:11:39 +0100 https://vikomarketing.com/en/posts/warum-marken-in-ki-antworten-nicht-erscheinen/ Wed, 18 Mar 2026 08:11:39 +0100 https://vikomarketing.com/en/posts/warum-marken-in-ki-antworten-nicht-erscheinen/ <h1 id="your-google-rankings-mean-nothing-to-chatgpt--heres-why">Your Google Rankings Mean Nothing to ChatGPT — Here&rsquo;s Why</h1> <h2 id="tldr">TL;DR</h2> <p>A growing number of marketers are noticing a frustrating disconnect: their brand ranks on page one of Google, yet barely gets a mention when users ask ChatGPT or Perplexity the same question. The two systems use fundamentally different logic to surface information. Google rewards on-page SEO signals; AI answer engines reward something closer to <em>reputation density</em> — how often and how authoritatively your brand is discussed across the web. If you&rsquo;ve been ignoring AI visibility, your competitors almost certainly aren&rsquo;t.</p>