How to Actually Measure What Content Drives Results: A Data-Driven Approach
How to Actually Measure What Content Drives Results: A Data-Driven Approach TL;DR Content marketers struggle with a fundamental question: how do you know which content actually moves the needle? According to a recent discussion in the r/content_marketing community, most marketers track vanity metrics like views and clicks, but struggle to connect content to real business outcomes. The consensus? Start with clear business goals, work backward to meaningful KPIs, and use attribution modeling to connect content touchpoints to conversions. Stop measuring everything and start measuring what matters. ...