https://vikomarketing.com/en/tags/marken-suche/ Recent content in Marken-Suche on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Mon, 05 Oct 2026 09:02:01 +0100 https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent-was-marken-tun-sollten/ Mon, 05 Oct 2026 09:02:01 +0100 https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent-was-marken-tun-sollten/ <h1 id="ai-overviews-now-show-up-for-83-of-branded-searches-what-it-means-for-your-brand">AI Overviews Now Show Up for 83% of Branded Searches: What It Means for Your Brand</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs reports that AI Overviews now appear for 83% of branded queries. That&rsquo;s the searches where people type a company or product name directly. According to the source, this could reduce clicks to brands&rsquo; own websites, while third-party sources like Wikipedia and YouTube gain visibility. The summary says Ahrefs ran the study at a larger scale after an earlier observation prompted the question. This article is based on that one source, and only its summary was available. Methodology, sample size and click-loss figures aren&rsquo;t included here, so treat the headline number as a signal, not a full picture.</p>