AI Overviews Now Show Up for 83% of Branded Searches: What It Means for Your Brand
AI Overviews Now Show Up for 83% of Branded Searches: What It Means for Your Brand TL;DR Ahrefs reports that AI Overviews now appear for 83% of branded queries. That’s the searches where people type a company or product name directly. According to the source, this could reduce clicks to brands’ own websites, while third-party sources like Wikipedia and YouTube gain visibility. The summary says Ahrefs ran the study at a larger scale after an earlier observation prompted the question. This article is based on that one source, and only its summary was available. Methodology, sample size and click-loss figures aren’t included here, so treat the headline number as a signal, not a full picture. ...