LinkedIn Ads vs Google Ads vs Meta Ads: Which Platform Actually Wins for B2B in 2026?
LinkedIn Ads vs Google Ads vs Meta Ads: Which Platform Actually Wins for B2B in 2026? TL;DR If you’re running B2B campaigns in 2026, you’re probably asking yourself: should I dump money into LinkedIn’s expensive but laser-focused targeting, Google’s intent-driven search ads, or Meta’s massive reach? Here’s the short answer: it depends on your funnel stage and budget. LinkedIn dominates for account-based marketing with CPLs of $80-150 but unbeatable job title targeting. Google Ads delivers the lowest B2B CPL ($30-80) when search intent is high. Meta offers the cheapest CPM ($5-15) but struggles with B2B precision. The real winners? Companies that use all three strategically with a 60/25/15 budget split (Google/LinkedIn/Meta). ...