AI-Powered Customer Segmentation: How to Personalize Marketing Campaigns That Actually Convert
AI-Powered Customer Segmentation: How to Personalize Marketing Campaigns That Actually Convert TL;DR AI-driven customer segmentation isn’t just demographic slicing anymore—it’s behavioral prediction. Tools like Klaviyo, Segment, and Amplitude now use machine learning to identify patterns humans miss, leading to documented revenue lifts of 60%+ per email. The consensus from e-commerce and SaaS communities: behavioral cohorts (users who did X within Y days) outperform traditional demographic segments, but there’s a trap—over-segmentation creates content fatigue and operational overhead. The sweet spot? 5-7 well-defined segments based on actions, not assumptions. ...