Klickrate

AI Overviews Now Appear for 83% of Branded Searches: What the Data Says TL;DR Ahrefs reports that AI Overviews now show up for 83% of branded queries. Branded searches are the ones people type when they already know a company’s name. That share is high enough to matter for any brand that relies on its own website to capture that demand. Ahrefs says the result could be fewer clicks to brands’ own sites, with third-party sources like Wikipedia and YouTube getting more of the spotlight. This article rests on a single source, so it covers only what that source reports and flags where the picture is incomplete. ...

AI Overviews Now Show Up for 83% of Branded Searches: What It Means for Your Brand TL;DR Ahrefs reports that AI Overviews now appear for 83% of branded queries. That’s the searches where people type a company or product name directly. According to the source, this could reduce clicks to brands’ own websites, while third-party sources like Wikipedia and YouTube gain visibility. The summary says Ahrefs ran the study at a larger scale after an earlier observation prompted the question. This article is based on that one source, and only its summary was available. Methodology, sample size and click-loss figures aren’t included here, so treat the headline number as a signal, not a full picture. ...

AI Overviews Now Appear for 83% of Branded Searches: What Ahrefs’ Data Means for Your Brand TL;DR Ahrefs analyzed AI Overviews for branded searches on a large scale and found they now appear for 83% of branded queries. That matters because branded searches have long been the safest traffic a company gets: people already know your name and are typing it into Google. Ahrefs notes this could reduce clicks to brands’ own websites. It could also hand visibility to third-party sources like Wikipedia and YouTube. This article covers only what the one available source reports, and it flags where that source stops. ...

AI Overviews Now Appear for 83% of Branded Searches: What Brands Need to Know TL;DR Ahrefs studied AI Overviews on branded searches at a larger scale and found they now appear for 83% of branded queries. That could mean fewer clicks to brands’ own websites. Third-party sources such as Wikipedia and YouTube may get more visibility on those searches instead. Only one source is behind this article, and its available summary is short. Treat the 83% figure as a strong signal, not the whole story. ...

Getting Impressions But No Clicks? Here’s What the SEO Community Is Actually Saying TL;DR Your content is showing up in search results — but nobody’s clicking. This is one of the most frustrating SEO problems content marketers face, and it’s more common than you think. A recent discussion in Reddit’s r/content_marketing community tackled this exact issue head-on. The core problem usually isn’t your content itself — it’s a mismatch between your meta data, keyword intent, or SERP positioning. Keep reading to find out what’s actually going wrong and what tools can help fix it. ...

45K Impressions, Zero Clicks: The SEO Problem Nobody Talks About Enough TL;DR Getting thousands of impressions in Google Search Console but almost no clicks is one of the most frustrating SEO plateaus out there. It means Google sees your content as relevant enough to show — but searchers aren’t compelled to actually visit. The gap between impressions and clicks almost always comes down to one thing: your titles and meta descriptions aren’t doing their job. Fix your click-through rate (CTR), and you unlock traffic that’s already sitting right in front of you. ...