Marketing Tool Chaos in 2026: Which Ones Do You Actually Need?

Marketing Tool Chaos in 2026: Which Ones Do You Actually Need? TL;DR Marketing teams are drowning in subscriptions—Jasper AI, HubSpot, Buffer, Canva, and more—but most don’t need half of them. The consensus from Reddit’s marketing communities: you can cover 90% of use cases with just 5 core tools (Google Analytics 4, Google Search Console, Canva Pro, an email platform, and a social scheduler). HubSpot’s all-in-one approach saves time but costs a fortune at scale, while AI writing tools like Jasper have been commoditized by ChatGPT and Claude. If you’re paying for 8+ marketing tools, you’re probably wasting money. ...

February 14, 2026 · 7 min · 1342 words · Viko Editorial

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