Everyone's Winging It: What 100+ Writers Revealed About AI Content Creation in 2025

Everyone’s Winging It: What 100+ Writers Revealed About AI Content Creation in 2025 TL;DR A recent survey of over 100 professional writers uncovered a surprising truth about AI adoption in content marketing: there’s no playbook. Despite the explosive growth of AI writing tools, the industry hasn’t settled on best practices, workflows, or even quality standards. Writers are experimenting in isolation, cobbling together their own processes with tools like Copy AI and Writitude, but there’s little consensus on what actually works. As we head deeper into 2026, the question isn’t whether AI will change copywriting—it’s whether we’ll figure out how to use it effectively before the industry fragments completely. ...

February 21, 2026 · 7 min · 1442 words · Viko Editorial

AI Content Marketing in 2026: What Actually Works (And What Doesn't)

AI Content Marketing in 2026: What Actually Works (And What Doesn’t) TL;DR AI has fundamentally changed content marketing, but not in the way most people think. Pure AI-generated content is increasingly detected and deprioritized by search engines, while AI-assisted workflows are producing 3-4x more content without sacrificing quality. The winning formula? Use AI for research, outlining, and first drafts—then let humans add expertise, original insights, and brand voice. Tools like Surfer SEO, Jasper AI, and Frase.io are now standard in content operations, but success depends on human-in-the-loop processes that emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals over raw output volume. ...

February 14, 2026 · 8 min · 1582 words · Viko Editorial

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