Everyone's Winging It: What 100+ Writers Revealed About AI Content Creation in 2025
Everyone’s Winging It: What 100+ Writers Revealed About AI Content Creation in 2025 TL;DR A recent survey of over 100 professional writers uncovered a surprising truth about AI adoption in content marketing: there’s no playbook. Despite the explosive growth of AI writing tools, the industry hasn’t settled on best practices, workflows, or even quality standards. Writers are experimenting in isolation, cobbling together their own processes with tools like Copy AI and Writitude, but there’s little consensus on what actually works. As we head deeper into 2026, the question isn’t whether AI will change copywriting—it’s whether we’ll figure out how to use it effectively before the industry fragments completely. ...