Google-Ads

5 PPC Strategies That Actually Boost Conversions in 2026 TL;DR Pay-per-click advertising is getting more competitive by the day, and throwing money at ads without a strategy is a fast track to wasted budget. Search Engine Journal, in partnership with CallRail, has outlined five expert PPC strategies specifically designed to improve conversion rates in 2026. These aren’t vague best practices — they’re actionable tips aimed at getting more out of your existing ad spend. Whether you’re running Google Ads, Meta campaigns, or any other paid channel, optimizing for conversions (not just clicks) is what separates the pros from the amateurs. Read on for the breakdown. ...

LinkedIn Ads vs Google Ads vs Meta Ads: Which Platform Actually Wins for B2B in 2026? TL;DR If you’re running B2B campaigns in 2026, you’re probably asking yourself: should I dump money into LinkedIn’s expensive but laser-focused targeting, Google’s intent-driven search ads, or Meta’s massive reach? Here’s the short answer: it depends on your funnel stage and budget. LinkedIn dominates for account-based marketing with CPLs of $80-150 but unbeatable job title targeting. Google Ads delivers the lowest B2B CPL ($30-80) when search intent is high. Meta offers the cheapest CPM ($5-15) but struggles with B2B precision. The real winners? Companies that use all three strategically with a 60/25/15 budget split (Google/LinkedIn/Meta). ...