GEO in 2026: Why Nobody Actually Knows What's Working (And What Tools Can Help)
GEO in 2026: Why Nobody Actually Knows What’s Working (And What Tools Can Help) TL;DR Generative Engine Optimization (GEO) — the practice of getting your brand cited by AI tools like ChatGPT, Perplexity, and Google Gemini — is one of the hottest topics in SEO right now. But according to a widely-shared Reddit thread in r/SEO, even practitioners who’ve been deep in GEO work for six months can’t reliably identify what’s actually moving the needle. The tooling landscape is fragmented, there’s no AI-native equivalent to Google Search Console, and the community is genuinely frustrated. Here’s what the sources say, what tools exist, and whether you should even care. ...