Is Email Marketing Still Underrated in 2026? The Community Weighs In

Is Email Marketing Still Underrated in 2026? The Community Weighs In TL;DR A recent Reddit discussion in r/digital_marketing is asking the question marketers keep coming back to: is email marketing still flying under the radar in 2026? With 29 community members jumping into the conversation, it’s clear this channel still sparks genuine debate. Tools like ActiveCampaign continue to push AI-powered email automation into the mainstream. If you’re sleeping on email as a growth channel, you might want to read on. ...

March 3, 2026 · 6 min · 1160 words · Viko Editorial

Email Marketing Tools 2026: The Real Cost of Mailchimp vs. Brevo, ConvertKit, ActiveCampaign & GetResponse

Email Marketing Tools 2026: The Real Cost of Mailchimp vs. Brevo, ConvertKit, ActiveCampaign & GetResponse TL;DR Mailchimp’s still the industry standard, but you’re paying 2-3x more than competitors for comparable features. Brevo’s revolutionizing pricing with unlimited contacts and send-based billing—saving agencies 60%+ annually. ConvertKit remains the creator favorite with 22.3% average open rates and dead-simple automation. ActiveCampaign justifies its premium pricing through predictive sending that boosts opens by 7%+ and integrated CRM. GetResponse is criminally underrated for e-commerce with built-in webinar hosting that’d cost $50-100/month elsewhere. ...

February 13, 2026 · 7 min · 1310 words · Viko Editorial