Drittquellen on VikoMarketing - Marketing Strategies in Focus https://vikomarketing.com/en/tags/drittquellen/ Recent content in Drittquellen on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Sun, 04 Oct 2026 17:32:02 +0100 AI Overviews Now Appear for 83% of Branded Searches: What Brands Need to Know https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent/ Sun, 04 Oct 2026 17:32:02 +0100 https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent/ <h1 id="ai-overviews-now-appear-for-83-of-branded-searches-what-brands-need-to-know">AI Overviews Now Appear for 83% of Branded Searches: What Brands Need to Know</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs studied AI Overviews on branded searches at a larger scale and found they now appear for 83% of branded queries. That could mean fewer clicks to brands&rsquo; own websites. Third-party sources such as Wikipedia and YouTube may get more visibility on those searches instead. Only one source is behind this article, and its available summary is short. Treat the 83% figure as a strong signal, not the whole story.</p>