Digitales-Marketing

How AI Is Reshaping Marketing Strategy in 2026: What Marketers Actually Need to Know TL;DR AI isn’t just a shiny toy for marketers anymore — it’s becoming the backbone of modern marketing strategy. From content creation to SEO research, AI tools are being integrated across every layer of the marketing stack. A discussion in the r/digital_marketing community highlights that this shift is real and accelerating. The key players right now span generalist AI assistants like ChatGPT, Claude, and Gemini, alongside specialized platforms like SEMrush, and even AI-powered search engines like Perplexity that are quietly becoming a new discovery channel for brands. ...

5 PPC Strategies That Actually Boost Conversions in 2026 TL;DR Pay-per-click advertising is getting more competitive by the day, and throwing money at ads without a strategy is a fast track to wasted budget. Search Engine Journal, in partnership with CallRail, has outlined five expert PPC strategies specifically designed to improve conversion rates in 2026. These aren’t vague best practices — they’re actionable tips aimed at getting more out of your existing ad spend. Whether you’re running Google Ads, Meta campaigns, or any other paid channel, optimizing for conversions (not just clicks) is what separates the pros from the amateurs. Read on for the breakdown. ...