Why Obsessing Over Traffic Might Be Killing Your Conversions (And What to Do Instead)
Why Obsessing Over Traffic Might Be Killing Your Conversions (And What to Do Instead) TL;DR A Reddit post in r/digital_marketing sparked discussion around a counterintuitive marketing shift: when one team stopped chasing raw traffic numbers, their conversion rates actually climbed. The core idea challenges the assumption that more visitors automatically means more business. It’s a reminder that traffic and conversions aren’t the same metric — and treating them as such can actively hurt your results. If you’re pouring budget into top-of-funnel volume without asking who you’re attracting, this post is worth your attention. ...