https://vikomarketing.com/en/tags/dark-funnel/ Recent content in Dark-Funnel on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Sun, 11 Oct 2026 10:32:27 +0100 https://vikomarketing.com/en/posts/ai-search-sichtbarkeit-messen-attribution-roi/ Sun, 11 Oct 2026 10:32:27 +0100 https://vikomarketing.com/en/posts/ai-search-sichtbarkeit-messen-attribution-roi/ <h1 id="how-to-measure-ai-search-visibility-when-attribution-falls-short">How to Measure AI Search Visibility When Attribution Falls Short</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs reports that AI search now ranks ahead of YouTube as a source of signups and sits second only to Google. The catch is that referral traffic alone would have badly undersold that number. The post argues that most AI influence happens out of sight. A buyer can read an AI answer, form an opinion, and show up later through a channel that gets the credit. The source package for this article is a single, short excerpt, so this piece reports what that excerpt says and is upfront about what it doesn&rsquo;t cover.</p>