AI Summaries Are Stealing Your Clicks: The CTR Crisis Every SEO Needs to Know About
AI Summaries Are Stealing Your Clicks: The CTR Crisis Every SEO Needs to Know About TL;DR A Reddit thread in r/SEO has captured what many website owners are quietly experiencing: click-through rates cratering to as low as 0.5% as AI-powered summaries answer user questions before they ever reach your page. The culprits — tools like Perplexity, Gemini, and Grok — are fundamentally changing how search traffic flows. If you haven’t felt this pinch yet, you probably will. The SEO community is actively searching for countermeasures, and the conversation is just getting started. ...