https://vikomarketing.com/en/tags/brand-traffic/ Recent content in Brand-Traffic on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Tue, 06 Oct 2026 07:32:20 +0100 https://vikomarketing.com/en/posts/ai-overviews-markensuchen-83-prozent-ki-sichtbarkeit/ Tue, 06 Oct 2026 07:32:20 +0100 https://vikomarketing.com/en/posts/ai-overviews-markensuchen-83-prozent-ki-sichtbarkeit/ <h1 id="ai-overviews-now-appear-for-83-of-branded-searches-what-the-data-says">AI Overviews Now Appear for 83% of Branded Searches: What the Data Says</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs reports that AI Overviews now show up for 83% of branded queries. Branded searches are the ones people type when they already know a company&rsquo;s name. That share is high enough to matter for any brand that relies on its own website to capture that demand. Ahrefs says the result could be fewer clicks to brands&rsquo; own sites, with third-party sources like Wikipedia and YouTube getting more of the spotlight. This article rests on a single source, so it covers only what that source reports and flags where the picture is incomplete.</p>