Block-Flattening on VikoMarketing - Marketing Strategies in Focus https://vikomarketing.com/en/tags/block-flattening/ Recent content in Block-Flattening on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Tue, 06 Oct 2026 05:32:17 +0100 Search Console's Block Flattening for AI Overviews: Why Position Is the Wrong Metric https://vikomarketing.com/en/posts/ai-overviews-messen-search-console-block-flattening-und-neue-filter/ Tue, 06 Oct 2026 05:32:17 +0100 https://vikomarketing.com/en/posts/ai-overviews-messen-search-console-block-flattening-und-neue-filter/ <h1 id="search-consoles-block-flattening-for-ai-overviews-why-position-is-the-wrong-metric">Search Console&rsquo;s Block Flattening for AI Overviews: Why Position Is the Wrong Metric</h1> <h2 id="tldr">TL;DR</h2> <p>Search Engine Journal contributor Taylor Dan (@TaylorDanRW) reports that Search Console uses &ldquo;block flattening&rdquo; for AI Overviews (AIOs). Block flattening can make weak AI Overview visibility look like a top ranking in your data. The article&rsquo;s advice is to stop treating reported position as proof of success and to measure visits and conversions instead. If you report on AIO performance using position, this is worth a closer look.</p>