Google SERPs in 2026: The Real Story Behind AI Mode and What It Means for Your Traffic
Google SERPs in 2026: The Real Story Behind AI Mode and What It Means for Your Traffic TL;DR Google’s search results pages (SERPs) are evolving faster than ever in 2026, driven primarily by the expansion of AI Overviews and the introduction of AI Mode. According to Search Engine Journal, these changes are fundamentally altering which keywords drive organic traffic and how users interact with search results. The key challenge isn’t just adapting to new SERP features—it’s understanding which ones actually matter for your traffic in an AI-dominated search landscape. Traditional SEO strategies that worked even 12 months ago may now be targeting the wrong signals entirely. ...