https://vikomarketing.com/en/tags/ahrefs-studie/ Recent content in Ahrefs-Studie on VikoMarketing - Marketing Strategies in Focus Hugo -- 0.146.0 en Tue, 06 Oct 2026 07:32:20 +0100 https://vikomarketing.com/en/posts/ai-overviews-markensuchen-83-prozent-ki-sichtbarkeit/ Tue, 06 Oct 2026 07:32:20 +0100 https://vikomarketing.com/en/posts/ai-overviews-markensuchen-83-prozent-ki-sichtbarkeit/ <h1 id="ai-overviews-now-appear-for-83-of-branded-searches-what-the-data-says">AI Overviews Now Appear for 83% of Branded Searches: What the Data Says</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs reports that AI Overviews now show up for 83% of branded queries. Branded searches are the ones people type when they already know a company&rsquo;s name. That share is high enough to matter for any brand that relies on its own website to capture that demand. Ahrefs says the result could be fewer clicks to brands&rsquo; own sites, with third-party sources like Wikipedia and YouTube getting more of the spotlight. This article rests on a single source, so it covers only what that source reports and flags where the picture is incomplete.</p> https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent-was-marken-tun-sollten/ Mon, 05 Oct 2026 09:02:01 +0100 https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent-was-marken-tun-sollten/ <h1 id="ai-overviews-now-show-up-for-83-of-branded-searches-what-it-means-for-your-brand">AI Overviews Now Show Up for 83% of Branded Searches: What It Means for Your Brand</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs reports that AI Overviews now appear for 83% of branded queries. That&rsquo;s the searches where people type a company or product name directly. According to the source, this could reduce clicks to brands&rsquo; own websites, while third-party sources like Wikipedia and YouTube gain visibility. The summary says Ahrefs ran the study at a larger scale after an earlier observation prompted the question. This article is based on that one source, and only its summary was available. Methodology, sample size and click-loss figures aren&rsquo;t included here, so treat the headline number as a signal, not a full picture.</p> https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent/ Sun, 04 Oct 2026 17:32:02 +0100 https://vikomarketing.com/en/posts/ai-overviews-bei-brand-suchen-83-prozent/ <h1 id="ai-overviews-now-appear-for-83-of-branded-searches-what-brands-need-to-know">AI Overviews Now Appear for 83% of Branded Searches: What Brands Need to Know</h1> <h2 id="tldr">TL;DR</h2> <p>Ahrefs studied AI Overviews on branded searches at a larger scale and found they now appear for 83% of branded queries. That could mean fewer clicks to brands&rsquo; own websites. Third-party sources such as Wikipedia and YouTube may get more visibility on those searches instead. Only one source is behind this article, and its available summary is short. Treat the 83% figure as a strong signal, not the whole story.</p>