Google's CEO Says AI Agents Will Reach Your Site Two Ways: Browsing Pages and Protocols
Google’s CEO Says AI Agents Will Reach Your Site Two Ways: Browsing Pages and Protocols TL;DR Google’s CEO expects AI agents to reach websites in two ways: by browsing pages the way a person would, and through protocols that let software talk to a site directly. He says protocols scale better but will take longer to develop. For marketers and SEOs, that suggests your pages and any programmatic access to your content may both matter. Only one source is available here, a short Search Engine Journal item, so treat this as an early signal rather than a roadmap. ...